140 Run Club was a concept to activate the 140 precinct, located the heart of Perth City. Its underlying goal was to revitalise the area through creativity and design. 140 Run Club is a brand that stands out in the crowd and was created to co-exist with the “UNSAME” Campaign created by Block Branding. Its purpose was to bring people together through exercise and, would collaborate with local businesses in the precinct to build a strong community.

Project completed at Curtin University
in collaboration with Block Branding