
COMPASS FESTIVAL
Year: 2023
Sector: MUSIC/ENTERTAINMENT INDUSTRY
BRANDING
Art direction
Compass Hip-Hop Festival is a passion-led project that focuses on revitalizing and rejuvenating the people of Perth. Perth has become a place where significant artists no longer go due to lack of size and significance. The goal is to combat this through a hip-hop festival that targets Hip Hop fanatics and the working class.
Conceptually, it juxtaposes morality and defiance, similar to a vigilante that personifies the outlaw and hero archetypes. This concept developed from the three leading featuring artists, Travis Scott, Post Malone, and Jack Harlow, as they embody a strong moral compass, but live and produce music in a rebellious genre.









